Thanksgiving is a time for families and friends to come together. It is a time to bond over good food, rousing football games, and the excitement of the holiday season. And for many consumers today, Thanksgiving is the much-anticipated official kickoff for the holiday shopping season.
While “big box” organizations certainly rely on revenues from Black Friday, and online retailers benefit from the “cyber Monday” push, there has been a resurgence of focus on the benefits of shopping with local small businesses.
This November 29 on Small Business Saturday, consumers are gearing up to shop with a purpose and help small businesses by “shopping small.” For small business owners, this promotion can really help you get a leg up on the competition!
Founded in 2010 by American Express, Small Business Saturday addresses a need that practically all business owners face – how to drive more customers into storefronts and online marketplaces without spending a fortune on advertising and marketing. Thanks to this initiative, many small businesses have seen a lift in business that may not have taken place otherwise.
Small Business Saturday has become so popular here in the United States that it has been emulated overseas. In 2013, England began the program after witnessing the success of it here in the States, and it is bound to expand beyond these two nations in no time. More than a million individuals have clicked “like” on the Small Business Saturday Facebook page, and over 30,000 related Tweets have been sent via Twitter.
With Small Business Saturday approaching, it is imperative that your company is poised properly for the holiday shopping season. You’ll want to make sure that you have adequate on-hand inventory to meet the accelerated demands of your holiday clientele.
Equally important, you’ll want to analyze staffing levels to ensure that you can create a customer experience that is second to none. This may involve hiring seasonal or part-time help to support your business during peak times, and this can include additional costs related to the on-boarding and training of new hires.
You may also want to create some sort of advertising or marketing campaign to drive home the message that small businesses like yours are the perfect place to shop this winter.
These activities are ideal for helping your company grow and thrive, yet it can put a strain on your business if you spend a lot in a short amount of time. To net a strong return on investment – and to set your business up for success this season – partner with the small business professionals at Dealstruck. With a host of business lending options available, an infusion of capital through Dealstruck can help you position your company for success.
What better time than now to leverage the push for shopping at small businesses like yours? Take advantage of Small Business Saturday, and prepare your business for a major boost this holiday season