We create custom financial solutions for your growth.

Our experienced team custom-designs your lending package to realize your vision. We combine traditional business loans, accounts receivable line of credit, inventory lines of credit, and many other revenue-based loan products to empower you to achieve your goals.

Not just a lender,
a partner invested in your success.

It’s very simple, really. Businesses need cash to grow. Fortunately, we are more than just lenders; we connect you with the best and most appropriate resources to help you reach your future faster. You're not just a faceless client to us, you're a partner.

Our Mission

To provide small business owners with unique, appropriate, and affordable capital with honesty and transparency.

Our Vision

To become the most trusted provider of small business financing in the world, by believing in small businesses and their owners, and providing them with capital to help them grow, create jobs, gain independence, and drive the economy. We will provide the easiest path to the best financing options, by building the brightest team, with the most talented people, and leveraging technology and creativity to help as many businesses as we can.

The Leadership


As CEO, Ethan leads all institutional and marketplace lending relationships and drives the company’s product strategy. Before founding Dealstruck, Ethan ran Internet marketing for lead generation startup Ampush Media, growing annual spend to $15M in less than two years. Prior to Ampush, he worked as a distressed credit analyst at Lehman Brothers, where he started his career. Ethan graduated Summa Cum Laude from The Wharton School.

Ethan Senturia

Founder & CEO


Prior to founding Dealstruck, Russell worked as a Computer Scientist at the Biodefense Knowledge Center at Lawrence Livermore National Laboratory where he applied his expertise in machine learning and large scale knowledge discovery to problems related to biodefense. Russell has paid his dues working at Google, Apple and a number of other technology companies. At Google, he worked as part of the Machine Translation group and while at Apple he created rich client-side web applications. Russell earned both his M.S. and B.S. in Computer Science from the University of California at Santa Barbara.

Russell McLoughlin

Founder & CTO


Prior to joining Dealstruck, Robert Riedl was the COO of a publicly traded specialty finance company, Consumer Portfolio Services, Inc. ("CPS"). Robert joined CPS in 2003 and held a variety of senior positions, including chief investment officer and chief financial officer. Robert started his career as an investment banker for ContiFinancial Services, Jefferies & Company, and PaineWebber. He has also served as a principal at Northwest Capital Appreciation, a middle market private equity firm.

Robert Riedl


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